Saturday, October 15, 2011

V08 Aloe Ever-shield Deodorant

Price:     S$19.54
Content: 92.1g


A Safer Alternative that is free of aluminium salts
Scientists at Reading Universityhave published a research that points to the possible link between the use of anti-perspirants containing aluminium and the rising rates of breast cancer. Over the past 25 years, cases of breast cancer in Britain have doubled from about 20,000 per year in the late 1970s to  almost 40,000 per year.

“Cases of breast cancer in Britain have doubled to about 40,000 per year”

One theory behind this possible link is that the majority of anti-perspirants contain chemicals such as zirconium and aluminium that are absorbed through the hair follicles in the skin where they react with water and cause swelling. Researchers had originally thought that blocking perspiration could lead to a build up of toxins in the lympth nodes in the armpit and over the years contribute to chnages near the breast. Researchers now think there may be another way in which anti-perspirants may increase the cancer risk. In recent laboratory tests, aluminium and zirconium have been found to enter the cells and cause mutations in DNA that could lead to cancerous growth and may also disrupt hormone levels.
  • Is there a link?

Underarm anti-perspirants may contribute to the risk of breast cancer because they contain aluminium salts with metal ions that mimic the effect of oestrogen. “Since oestrogen is known to be involved in the development of human breast cancer, any components in the environment that have oestrogennic activity and which can enter the human breast could theoretically influence women’s risk of breast cancer”, says author of the review, Dr Phillippa Daibre, who works in the School of Biological Sciences at the University of Reading.

  • What is the alternative?

We are surrounded by carcinogens and we may not be able to handle beyon some amount, so the sensible thing is not to add to your exposure unnecessarily.
Is there a safe alternative? Yes! Look no further than a our own Aloe Ever-Shield Deodorant Stick.

You may have noticed most leading brands today contain aluminium and zirconium-based compounds. It’s very hard to find a product without them.

But at Forever we are proud to be able to offer a safe but effective product that has eliminated these risks by avoiding aluminium and zirconium in its state-of-art formulation. Other benefits of Aloe Ever-Shield Deodorant Stick:
  •          Will not stain clothes
  •           Can be used directly after underarm shaving and waxing
  •           Convenient stick form minimises wastage
  •           Long lasting

The Aloe Ever-Shield Deodorant Stick is a very gentle formula containing stabilised aloe vera gel that provides effective all-day protection against underarm odour. Its gentle formulation containing soothing aloe vera means it can be also be applied directly after underarm shaving or waxing without giving us a stinging feeling. It can also be used under the arm during chemotherapy and radiotherapy treatment when most consultants will tell their patients not to use chemical-based anit-perspirants during the treatments.

We don’t always have the choice regarding many environmental factors that can damage our health. But by using Aloe Ever-Shield Deodorant Stick, you are protected naturally without adding ingredients that could jeopardize your health. It makes sense. So use it!
The safe alternative is with Forever!

1 comment:

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